Test your knowledge on UX research methods

 

Test your knowledge on UX research methods

TOTAL POINTS 3

1.

Question 1

Which research method is best suited for the following scenario?

Team Donut is developing an app that allows users to navigate grocery stores and find in-stock items with ease. The demographic of users who use similar applications on the market will influence how Team Donut approaches the app’s interface design. Team Donut would like a large sample size of data.

1 / 1 point

Surveys

Interviews

Journals

Usability studies

Correct

A survey is an activity where many people are asked the same questions in order to understand what most people think about a product. They allow a team to assess from a larger sample size and gather insight quickly. It’s typically less expensive and less time-consuming than a few other methods, including interviews.

2.

Question 2

Which of the following are benefits of secondary research?

1 / 1 point

It provides for in-depth observation of users.

It provides information on what users think and why, and allows researchers to ask participants follow-up questions.

It provides first-hand user interaction data and in-depth feedback.

It saves time and money, it's immediately accessible, and it's used to back up primary research.

Correct

Secondary research saves time and money, is immediately accessible, and is used to back up primary research. These are just some of the benefits of secondary research.

3.

Question 3

Qualitative research gathers data by using which of the following methods?

1 / 1 point

Measuring

Calculating

 Counting

Observing

Correct

Qualitative research focuses on observations. This  often includes interviews that ask how and why questions.