Weekly Challenge 4: Define user problems

 

Weekly Challenge 4: Define user problems

LATEST SUBMISSION GRADE

90%

1.

Question 1

What is the key attribute of a strong problem statement?

1 / 1 point

Design-focused

Human-centered

Action-oriented

Open-ended

Correct

A strong problem statement should be human-centered.

2.

Question 2

Which of the following is an example of a strong problem statement?

1 / 1 point

Sadia is a technology enthusiast that uses desktop and mobile devices, and wants to stay up-to-date on the most relevant technology releases.

Lawrence is a painter who needs a way to find the best deals on art supplies, because he wants to save money on the cost of his materials.

Kwame has lots of friends in his address book, and he is confused about how to organize his contacts when he gets a new phone.

Users browse in the mobile app store because they may want to purchase a mobile game or productivity app.

Correct

A problem statement starts with the name of the user and a short description of the user’s characteristics. Next, it includes a description of the user’s need, and an explanation of why they have that need.

3.

Question 3

Beyond establishing goals, what can effective problem statements help UX designers do? Select all that apply.

1 / 1 point

Set benchmarks for success

Correct

Problem statements can help UX designers set benchmarks for success. If the design goal is to boil water, for example, you know you are successful when you notice bubbles and steam. A problem statement establishes this kind of target.

Identify target users

Define deliverables

Correct

Problem statements can help UX designers define deliverables. They also address the benchmark for deliverables, so designers know what the solution will produce.

Understand constraints

Correct

Problem statements can help UX designers understand constraints, since they explain what keeps users from satisfying their needs.

4.

Question 4

After crafting a problem statement, a designer begins to brainstorm design solutions. They should document these in a hypothesis statement, which reflects their best educated guess on what the solution to the design problem might be.

1 / 1 point

True

False

Correct

A hypothesis statement reflects the designer’s best educated guess on what they think the solution to a design problem might be.

5.

Question 5

What action should you take when you identify a pain point in your product?

1 / 1 point

Create user personas to understand who your users are

Ask your team to collaborate on a list of possible user needs

Define the problem as something that your UX team can solve

Write user stories to find out what users need from your product

Correct

This is where the five “w” questions can help. When you ask these questions, you get the answers you need to empathize with the user and solve the user’s problem.

6.

Question 6

In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “why” question?

1 / 1 point

Why is the problem worth a designer’s time?

Why is the user in the target group?

Why is the problem important?

Why has the problem not yet been solved?

Correct

Designers ask why the problem is important. This addresses how the problem affects the overall user experience, and the potential consequences for the user.

7.

Question 7

Which of the five “w” questions (who, what, when, where, or why) is missing from the following problem statement?

The user, Avery, is a fine arts enthusiast that lives in a major city. Avery goes to museums several times a month. Avery wants an easy way to secure timed museum tickets. Avery wants to buy tickets on their smartphone, while on-the-go exploring the city on weekend afternoons.

0 / 1 point

Where

Who

Why

What

When

Incorrect

Review the reading on defining design problem statements.

8.

Question 8

Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they need to conduct research that answers which of the following questions? Select all that apply.

1 / 1 point

Why should the user care?

Correct

The product offerings may be clear to the designer, but they need to consider the user when building a value proposition. To do that, they need to articulate what the product does and why users should care.

What does the product do?

Correct

The product offerings may be clear to the designer, but they need to consider the user when building a value proposition. To do that, they need to articulate what the product does and why users should care.

What target users should I design for?

How much should the product cost?

9.

Question 9

Imagine that a designer starts to develop the value proposition for their new mobile photo app. For the first step, they list all of the app’s benefits and features, like free unlimited photo storage and social media integration. What is the second step the designer needs to take?

1 / 1 point

Create user personas for the target user group

Review the official value proposition list

Develop a high-fidelity prototype of the app

Explain the value of the product

Correct

The designer needs to explain the value of the product, not simply list the app’s benefits and features.

10.

Question 10

A designer is developing the value proposition for a product. Should they consider what is valuable to the user?

1 / 1 point

Yes. The goal is to identify what’s truly valuable to the user, and connect benefits and features to actual user needs.

No. The goal is to develop value propositions that are different from the competition, and to ensure features and benefits exceed those of competitors.

Sometimes. The goal is to balance the needs of users with design best practices, and target designs to users most likely to appreciate them.

Correct

A designer should connect features and benefits with the needs of their users. The goal is to identify what’s truly valuable to the user, and not just a cool feature that users didn’t ask for.

A competitive audit would be useful in which of the following scenarios?

1 / 1 point

Team Z is trying to create a product that automatically dispenses facial tissue when a user sneezes. There may be one or two similar products trying to launch on the market.

Team X is in the process of developing an original mobile and computer app. The app helps people who are nonverbal or cannot speak and find willing speakers to help them navigate a situation that requires verbal interaction. There are no other apps like it.

Team Y is in the process of developing a real estate app. The app allows users to identify available properties on the housing market. There’s a long list of other real estate apps available on mobile and computer platforms.

Correct

A competitive audit is an overview of a competitor’s strengths and weaknesses. Since there are many other real estate apps available, Team Y should determine how to improve the product to make it distinctive.

2.

Question 2

What are characteristics of a direct competitor? Select all that apply.

1 / 1 point

Extends different products to the same users and end users

Has users and end users that are similar

Correct

Direct competitors have similar users and end users, and offer similar products, services, or features. For example, if you’re offering a cloud-based storage system, companies that offer a similar product are considered direct competitors.

Focuses on different audiences with similar products

Offers similar services, products, or features

Correct

Direct competitors have similar users and end users, and offer similar products, services, or features. For example, if you’re offering a cloud-based storage system, companies that offer a similar product are considered direct competitors.

1.

Question 1

Fill in the blank: Researchers need to transition data they receive from observations to insights. To do this, they first need to _____ all the data from the usability study in one place.

1 / 1 point

categorize

gather

organize

analyze

Correct

The first step in turning data observations into insights is to gather all forms of data from all observers of the study.

2.

Question 2

Once researchers identify common themes in the data, what is the next step?

1 / 1 point

Identify outliers and compare them to the common themes.

Write an insight that tells the design team how to improve the product based on each theme.

Create an affinity diagram to organize the data for each theme.

Develop a hypothesis for a product improvement based on each theme.

Correct

After researchers identify the themes in the data, they come up with insights based on each theme.

3.

Question 3

When UX designers synthesize data, what are they doing? Select all that apply.

0.5 / 1 point

Understanding methods of data collection

Evolving their understanding of user problems

Correct

When UX designers are synthesizing data, they’re combining ideas to draw conclusions. It evolves their understanding of user problems and how they can further improve the design.

Collecting assumptions about users

This should not be selected

When UX designers are synthesizing data, they’re combining ideas to draw conclusions. It evolves their understanding of user problems and how they can further improve the design.

Combining ideas to draw conclusions

4.

Question 4

What is the difference between traditional and field research?

1 / 1 point

Traditional research focuses on collecting first-hand observations, while field research prioritizes data collection.

Field research focuses on collecting first-hand observations, while traditional research concentrates on compiling data.

Traditional research focuses on defining trends in the marketplace, while field research collects data on those trends.

Field research focuses on quality checking potential design features, while traditional research observes them.

Correct

The difference between traditional and field research is that field research focuses on collecting first-hand observations, such as audio, video, and in-person experiences. Traditional research, on the other hand, concentrates on collecting feedback and compiling data.

Test your knowledge on strong insights

Total points 4

1.

Question 1

Which of the following are qualities of strong insights? Select all that apply.

1 / 1 point

List observations

Answer research questions

Correct

Strong insights answer research questions so people can understand why the insights matter. They should also be easy to understand, answer research questions, increase empathy for the user experience, and inspire direct action.

Inspire direct action

Correct

Strong insights inspire direct action for a design solution. They should also be easy to understand, answer research questions, and increase empathy for the user experience.

Increase empathy for the user experience

Correct

Strong insights increase empathy for the user experience and the team’s engagement in the product’s success. They should also be easy to understand, answer research questions, and inspire direct action.

Easy to understand

Correct

Strong insights are easy to understand. They should also answer research questions, increase empathy for the user experience, and inspire direct action.

2.

Question 2

A designer is gathering insights from a recent usability study for a new website design. Which of the following insights is grounded in real data?

1 / 1 point

Most users successfully created a user account using the icon at the top of the page.

Users should be able to create a user account by scrolling to the account creation link.

Users typically can find the home page of a website.

Most users made the moderator feel happy about the study’s outcome by providing only positive feedback.

Correct

Insights grounded in real data are based on observations from multiple participants.

3.

Question 3

Consider the following scenario: 

A team is developing an online service that allows users to rent out tricycles in major cities, and they want to know how to improve the user experience. They conduct a usability study and discover that users like the idea of renting a tricycle. However, users find it inconvenient that the service is only accessible on desktop computers. Users say that if they were wandering the city, it would be nice to go to a storefront or kiosk for checkout. 

Based on this scenario, which of the following is considered a strong insight?

1 / 1 point

Users think that it is inconvenient that they can only rent tricycles.

Users want more convenient features.

Users like that the app allows tricycle rentals.

Users want the added option of renting tricycles at a physical location

Correct

This is a helpful insight for  the design team. They can use it during the next iteration of their service to improve their offerings.

4.

Question 4

How do strong insights relate to a research question? 

1 / 1 point

They answer the research question

They refute the research question

They suggest an alternative research question

They allow researchers to change the research question

Correct

Strong insights need to answer the research questions you listed in your research plan. You want to tie your insight to the research questions to help people understand why the insight matters.