Weekly Challenge 1: Research in the design process

Weekly Challenge 1: Research in the design process

LATEST SUBMISSION GRADE

85.41%

1.

Question 1

UX research focuses on understanding user behaviors, needs, and motivations through observation and feedback.

1 / 1 point

True

False

Correct

The goal of user experience research is to prioritize the user. In order to do so, researchers must focus on understanding user behaviors, needs, and motivations.

2.

Question 2

A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?

0 / 1 point

Design

Foundational

Post-launch

Incorrect

Review the video that introduces UX research.

3.

Question 3

There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else’s feelings or thoughts in a situation?

1 / 1 point

Pragmatism

Collaboration

Empathy

Correct

Empathy is the ability to understand someone else’s feelings or thoughts in a situation. It's a good quality for UX researchers to have.

4.

Question 4

Which of the following research methods evaluates a product by testing it on users?

1 / 1 point

Interviews

Usability studies

Surveys

Secondary research

Correct

Usability studies are an example of a primary research method.

5.

Question 5

A design team is looking to build an application for mobile users who own cats. They did research and decided to build a cat sitting app to address a gap in the market. The design team needs to know how they should build the app. At this stage, what kind of research in the product development lifecycle should they employ?

1 / 1 point

Post-launch research

Design research

Foundational research

Correct

In order to answer questions about how a design team should build an app, they need to conduct design research.

6.

Question 6

Which type of bias is an overestimation of the number of people who will agree with an idea or design?

1 / 1 point

Primacy bias

False consensus bias

Sunk cost fallacy

Confirmation bias

Correct

The assumption that others will think the same way we do creates false consensus.

7.

Question 7

The recency bias refers to bias where it’s easier for a person to recall the last thing heard in an interview or conversation. Identify a method that can help overcome recency bias.

1 / 1 point

Practice active listening and ask open-ended questions

Take detailed notes or recordings and interview each participant the same way

Identify and articulate assumptions before interviews or conversations and survey large groups

Reflect on our own behaviors

Correct

This approach allows designers to review information from various points of a conversation or interview.

8.

Question 8

Consider the following scenario:

The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts, to understand their needs. The research team uses their findings to inform design and marketing decisions.

What type of research is the team conducting? Select all that apply.

0.5 / 1 point

Secondary research

Quantitative research

Qualitative research

Primary research

Correct

Primary research is research that the team conducts itself. This might mean that they interview users, survey users, or conduct a usability study.

You didn’t select all the correct answers

9.

Question 9

Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method? 

1 / 1 point

Interviews

Usability study

Key performance indicator

Surveys

Correct

Usability studies help designers evaluate a product by testing it on users. Though testing, designers identify pain points, and prioritize key issues to fix before the product launches. 

10.

Question 10

When developing a product, what are the benefits a usability study provides for design teams? Select all that apply.

1 / 1 point

Shows how users actually interact with a product in real life

Inexpensive to conduct

Observe firsthand user interactions with a product

Correct

Usability studies allow researchers to observe how users interact with a product. This helps researchers acknowledge the user’s actual experience, rather than relying on assumptions.

Receive in-depth user feedback about a product

Correct

Usability studies allow researchers to receive in-depth user feedback about a product. This helps researchers acknowledge the user’s actual experience, rather than relying on assumptions.

11.

Question 11

When developing a product, what benefits does interview research provide for design teams? Select all that apply.

0.75 / 1 point

Observe how users interact with a product

This should not be selected

Review the video on the benefits and drawbacks of each research type.

Ask follow-up questions about the user’s experience

Correct

In interviews, designers can ask follow-up questions. This helps designers dig deeper, and really understand the user’s experience.

Understand what users think and why

Correct

In interviews, designers can ask a series of questions. This helps designers understand what users think and why.

Uncover the preferences of a large group of users

12.

Question 12

Consider the following scenario:

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users' experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content—rather than talk radio and news—so they ask a series of questions about how users interact with this content.

How can the researcher avoid the impact of confirmation bias? Select all that apply.

1 / 1 point

Hire an outside research team to conduct the interviews

Interview a large group of users with diverse perspectives

Correct

The researcher should include a large sample of users, not just the small group of people who fit their preconceived ideas. Asking open ended questions is also effective because it lets the person being interviewed answer freely instead of with a "yes" or "no" response.

Ask open-ended questions and actively listen to respondents

Correct

One of the most effective methods for overcoming confirmation bias is to ask open-ended questions. This lets the person being interviewed answer freely instead of with a “yes” or “no” response. The researcher can also include a large sample of users with diverse perspectives.

Conduct interviews several times in the product development lifecycle